Shazam makes mobile advertising play with Shazam for Brands

Shazam for Brands will also be the official music partner for this year's Cannes Lions International Festival of Creativity.

NEW YORK: Shazam, the music app, has created tools to help brands advertise on its platform.

Shazam for Brands offers data insights the company has found after analyzing consumer engagement that will help brands look at up-and-coming artists they may want to partner with and measure the effectiveness of their messages.

There will also be opportunities for branded content, and advertisers can partner with Shazam’s live events. Shazam Brand Connect will also allow advertisers to make use of beacons and audio watermarking at live events.

Shazam for Brands will be the official music partner for this year’s Cannes Lions International Festival of Creativity in June.

"We are launching Shazam for Brands because we believe Shazam is uniquely positioned to become the default platform for connecting the mobile world with the real world," said Greg Glenday, chief revenue officer for Shazam. "This began with music identification, and has allowed us to be the first to occupy invaluable real estate on smartphones around the world."

This story originally appeared on Campaign UK.

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