PMK*BNC: PRWeek Global Agency Business Report 2016

Co-chairman and CEO Michael Nyman describes 2015 as a year of breadth and depth for PMK-BNC.

Michael Nyman, co-chairman and CEO, PMK*BNC
Michael Nyman, co-chairman and CEO, PMK*BNC

Principals: Michael Nyman, co-chairman and CEO; Cindi Berger, co-chairman and CEO; and Chris Robichaud, CEO
Ownership: Interpublic Group (operates outside Constituency Management Group)
Offices: New York, Los Angeles, and London
Revenue: Global: $55 million to $65 million

Co-chairman and CEO Michael Nyman describes 2015 as a year of breadth and depth for PMK-BNC.

"There are more than 1,000 clients on our roster, and we won business in more categories than ever," he says. "More than ever, clients understand the value of pop culture and entertainment in developing relevancy with hard-to-reach consumers."

Revenue in the U.S., where the firm does the vast majority of its business, was up 16% last year. Finishing its third full year, the firm’s London office grew 60%.

Consumer brand strength
The lion’s share of growth came from consumer brand work (83%), while entertainment accounted for the rest. Demand for insights and analytics is high across client categories. New business from existing clients, which include Anheuser-Busch, Pepsi, and Activision, represent 80% of growth.

Last year, PMK-BNC and Interpublic Group siblings Weber Shandwick and Axis jointly created a dedicated agency for Anheuser-Busch called 3PM. The team works on Anheuser-Busch brands including Budweiser, Bud Light, Corona, Stella Artois, Estrella, and Bud Light Lime. It has collaborated on campaigns including the Whatever U.S.A. program for Bud Light and Buy a Lady a Drink for Stella Artois.

PMK-BNC began new AOR relationships with brands such as Columbia, Atom Tickets, VFiles, and Revolt TV. It began global work for Blu E-Cigarettes. The agency defended and won its U.S. AOR contract with Audi. It also handled the 75th anniversary project for Coach in the U.S. last year. Work with Genworth wrapped up, and the agency parted ways with JC Penney.

The firm added 48 full-time staffers in the U.S. to reach 298 last year. New hires included Melissa Robinson, SVP of brand communications, who joined from CKE Restaurants. Rick Faigin was promoted to EVP of brand marketing and Krista Guilfoyle was named SVP of brand marketing.

In March of this year, the agency absorbed Prime PR, founded by longtime entertainment publicists Joy Fehily, formerly of PMK, and Michael Donkis, formerly of Endeavor. The duo is serving as EVPs at the helm of a new entertainment strategy and development unit, bringing with them celebrity clients including Seth MacFarlane, Aaron Sorkin, and Robert Downey, Jr.

Nyman reports significant new opportunities in Q1 2016, including in areas such as pharma. "We’ll continue to focus on our people and growth," he adds. "Insights and analytics will continue to grow, and there’s certainly a lot more we can do in social, digital, and content." 

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