Jodi Brooks takes the helm of U.S. tech at Burson-Marsteller

She had served as MD and East Coast technology practice leader since 2013.

NEW YORK: Burson-Marsteller has promoted Jodi Brooks to chair of its U.S. technology practice, the firm said Monday morning.

She is overseeing the tech practice in Burson’s U.S. division, including building out its team, counseling clients, and working on new business. Brooks said she wants to work to help non-tech-centric companies develop their own technology departments.

"Every company is a tech company these days; it’s ubiquitous," Brooks said. "Every large company either considers itself a tech company or is tied to tech companies."

She is replacing U.S. technology practice chair Sabrina Guttman, who left the firm in September 2014 to join HP as VP of strategic communications.

Brooks has worked at Burson since 2013 as MD and lead of the East Coast tech practice. She is reporting to U.S. CEO Michael Law and is based in the firm’s New York office. Previously, she worked at agencies including Weber Shandwick, Ketchum, and Ogilvy Public Relations.

"I’m seeing what an important part of the U.S. economy [technology] has become," said Law. "We need to raise our visibility and promise in that sector."

Last month, Burson made some changes on its Asia leadership team and began working with Chipotle as the chain responds to its E. coli crisis. It also rolled out Advantage Women, an initiative that supports clients by developing comms strategies about gender equality in the workplace.

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