The 5 stories PR pros need to know on Monday morning, 4.18.2016

Brazil's impeachment crisis; Feds look into soccer sponsors; Trump, Clinton lead in New York ahead of primary; Verizon the favorite to acquire Yahoo; Beyonce teases mysterious Lemonade project.

Brazilian President Dilma Rousseff in crisis. (Image by Antonio Cruz - AgĂȘncia Brasil, CC BY 3.0)
Brazilian President Dilma Rousseff in crisis. (Image by Antonio Cruz - AgĂȘncia Brasil, CC BY 3.0)

Brazil’s impeachment crisis
The lower house of Brazil’s legislature easily surpassed on Sunday night the two-thirds majority needed to impeach President Dilma Rousseff on charges of tampering with government accounts. The political crisis is one issue worrying sponsors of the Summer Olympic Games in Rio de Janeiro, along with environmental concerns and the Zika virus.

Government probe of soccer corruption includes sponsors
The federal government’s investigation into international soccer corruption has expanded to look into the actions of several sponsors. Nearly a dozen international corporations are conducting internal probes, including Nike, DirecTV, Citibank, and J.P. Morgan, according to The Wall Street Journal.

Trump, Clinton lead in New York
The Clinton and Trump campaigns have substantial leads in New York ahead of Tuesday’s primaries, though both candidates’ favorability ratings are suffering. Meanwhile, Bernie Sanders claimed record event turnout in Brooklyn on Sunday.

Verizon leads pack to acquire Yahoo
The mobile’s carrier’s bid to buy Yahoo is looking more likely to come to fruition after several other potential suitors dropped out, including Time Inc. and Google parent Alphabet. Comcast, AT&T, and IAC/InterActiveCorp have also declined to make a bid, according to the WSJ scoop.

Beyonce teases Lemonade on social media
But what is Lemonade? The singer has been teasing the debut of Lemonade on April 23, but fans aren’t sure whether the project will be an album, a film, or a combination of the two. Lemonade will debut on HBO on Saturday at 9 p.m.

#LEMONADE premieres on 4.23 9ET | 6PT HBO

A video posted by Beyoncé (@beyonce) on


What to know on Monday
Who’s offering tax day deals. Plusses and minuses of Trump’s Twitter strategy. California chain Sports Chalet posts on its website that it’s going out of business. Pepsi quarterly sales down 3%. Johnny Depp, Amber Heard issue sarcastic apology for Australian dog smuggling. 

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.