Need to know: the 7 top stories for Asia comms, media and marketing pros on Monday, 18/4/16

Deep Dive - internal comms; Weber departures in London; MediaMath's new language about itself; new iPhones every three years? China on the rebound; making VR mainstream; product recalls of the week.

Apple say people should replace their iPhone and Apple Watch every three years
Apple say people should replace their iPhone and Apple Watch every three years

Deep Dive: Internal comms - more than a monthly newsletter

Once a little regarded part of the business, internal comms is fast becoming a key part of brand strategy as companies realise that how you interact with employees is as important as how you engage consumers.

Senior corporate comms pair depart Weber Shandwick in London

Two senior, London-based leaders of Weber Shandwick's corporate practice have left the firm in recent weeks, PRWeek has learned.

How and why MediaMath is changing how it talks about itself

Ad tech has been getting a bad rap lately and, as part of the industry, MediaMath has realised that it has to not only change the language it uses to speak about itself, but also alter the industry’s reputation as a whole.

Apple models new iPhones replaced after 3 years

Apple says it expects people to use a new iPhone and Apple Watch for just three years before replacing it, while a Mac is expected to stay with its first owner for four years.

China's growth holds up, thanks to stimulus

The world's second-largest economy expanded 6.7 percent on-year in the first quarter, slightly slower than the previous quarter's 6.8 percent pace, according to official data released on Friday.

How to make VR mainstream

The Tribeca Film Festival is known as a showcase for upcoming independent movies. But, as we move towards an increasingly digital world, it's opening its doors to other forms of storytelling, including virtual reality (VR) technology.

Fisher-Price cradles and more: Recalls to watch

Several recalls were announced this week, including three involving serious fall hazards.

Brought to you by PRWeek Asia with additional editorial support from CNBC

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