WASHINGTON: Levick EVP Lanny Davis is leaving the agency to launch PR firm Trident DMG, effective on Monday.
Eleanor McManus is also departing her role as Levick SVP for Trident. The new PR firm will focus on crisis and strategic communications, litigation communications, advocacy, reputation management, and PR.
Davis is also rebranding and expanding his law firm, Lanny J. Davis and Associates, as Davis, Goldberg & Galper. The law firm will operate in conjunction with Trident DMG.
"I will be starting new law and PR firms to continue to integrate law, media, and politics into solutions for clients," Davis said in an emailed statement. He added that the shops will continue to use Levick as "trusted friends and experts to support our work."
Davis’ partners in the law firm will be Adam Goldberg – another Levick SVP who is leaving – and Josh Galper, both of whom were his prior law partners. Davis explained that he worked closely with Goldberg and Galper for years to develop a law firm and crisis management practice model.
Goldberg was previously a White House special associate counsel to President Bill Clinton. Galper was most recently chief policy officer and general counsel for technology company Personal, and has served in a number of political, media, and legal capacities, including as an advisor to University of Oklahoma president David Boren.
Davis started working at Levick when the firm acquired his and former Republican National Committee chairman Michael Steele’s public affairs firm, Purple Nation Solutions, in March 2014. McManus, a Purple Nation cofounder, also joined Levick at that time. Previously, she was a senior producer of CNN's Larry King Live for 11 years.
As an EVP at Levick, Davis worked across the firm's practice areas, including crisis and litigation communications, as well as the advocacy and public affairs practice. He also provided legal advice to clients through his law firm, Lanny J. Davis and Associates.
[Levick founder and CEO Richard] Levick explained in an emailed statement that his firm has worked extensively with Davis to expand client service offerings abroad.
Davis has worked with clients including Penn State University, Macy's, Whole Foods, Royal Caribbean, and Starbucks. On the political side, he has advised U.S. Rep. Charlie Rangel (D-NY) and former Senate Majority Leader Trent Lott (R-MS). Davis was reportedly hired by Washington Redskins owner Dan Snyder in 2013 amid the ongoing controversy over the team's name.
Davis was special counsel to President Bill Clinton from 1996 to 1998 and also served on the Privacy and Civil Liberties Oversight Board under President George W. Bush. He also worked at Patton Boggs, Orrick, Herington & Sutcliffe, McDermott Will & Emery, and Davis-Block, among other roles.
Earlier this year, Levick president Mark Irion departed the firm after almost three years there.