The week-long campaign supports the goal of making sure no-one fears Parkinson’s by reaching out to people with the condition, and helping to raise awareness and understanding of the condition across society as a whole.
Dame Jenni Murray, presenter of Woman's Hour on BBC Radio 4, whose mother has the disease, says in an animated film created by the agency Catsnake for the charity: "Lots of people are alone with Parkinson's because they don't know that they're just a click or a call away from help. And that's where you come in – you might not know how many people need our help, many people keep their Parkinson's diagnosis a secret, but you can help us reach everyone who needs us by sharing this film."
The film is being pushed across social media organically and with paid promotion.
David Salmon, campaign manager for the week at Parkinson’s UK, said: "Working with Catsnake has been a genuine collaboration, resulting in an excellent creative for our campaign. Parkinson’s is a complex brain condition and everyone’s Parkinson’s is different. Lots of people are alone with Parkinson’s – and sometimes even keep it secret from family and friends. During Parkinson’s Awareness Week we’re highlighting these issues – and how we can help with expert information and support."
The week also began with the charity releasing research to national media showing that nearly two-fifths of people with Parkinson's have felt the need to hide their symptoms or lie about having the condition. Other activity includes a documentary to air on BBC television on Wednesday night, presented by BBC scriptwriter Paul Mayhew-Archer, a writer on BBC comedy The Vicar of Dibley, who was diagnosed with Parkinson’s five years ago.