Carbon Black hires Ying Communications

Cyber security firm looks to Ying for PR support in Singapore and Malaysia.

Naeema Ismail
Naeema Ismail

US endpoint security firm Carbon Black has appointed Ying Communications as its PR agency for Singapore and Malaysia.

Carbon Black provides next-generation endpoint security (NGES) for endpoint devices, such as mobile phone, laptops and tablets. It also offers advice to businesses on security and disrupting cyber attacks.

Following the establishment of its Asia-Pacific hub in Singapore in 2015, Carbon Black has selected Ying Communications to handle its PR strategy in the region.

The agency will help build brand awareness and communicate Carbon Black’s services to brands and companies across APAC.

"Security is one of the most exciting part of the tech industry and we are thrilled to be partnering with Carbon Black to bring NGES to the region," said Naeema Ismail, general manager of Ying Communications.

Kane Lightowler, Carbon Black APAC managing director, said: "We want to help forward thinking Asia Pacific organizations arm their endpoints, enabling security teams to defend their organisational assets effectively.

"We are putting our trust in Ying Comms to develop the communications strategies to deliver our message to those organisations."

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