SAUSALITO, CA: Customer experience management company Sitecore has brought on technology marketing veteran Ryan Donovan in the newly created position of VP of corporate communications.
He started working at the company full-time last month after working as a consultant for the company. Donovan will be in charge of all corporate and product communications globally and he will work with his international colleagues on PR strategy for the company.
"Marketing tech is hot right now with lots of big players in the marketplace," Donovan said. "It's a really interesting space."
Sitecore develops marketing software that collects data on consumers and enables companies to reach them at the right time, in the right place, as Donovan put it.
Donovan started his own private consulting business in 2014, and he began collaborating with Sitecore in March 2015, with the company eventually becoming his biggest client. He said he is "sunsetting" his consulting shop to take on the full-time job.
"I felt like I was able to try them on, as it were, like going to the mall and being able to try on a suit," Donovan said. "I was able to see the dynamics of the organization."
Donovan’s career in corporate and crisis communications includes serving as SVP of communications at Visa, senior director of corporate marketing at SanDisk, and director of influencer and community relations for the Americas at HP. He has also worked on the agency side at Ketchum and Text100.
He will report to Sitecore CMO Scott Anderson, with whom he previously worked at HP.
"Content is the currency. We need to amplify our message, and now is the moment to open up social media and work with the press," Anderson said. "That’s where [Donovan] comes in."