Need to know: the 7 top stories for Asia comms, media and marketing pros on Thursday, 14/4/16

Why is Trump so popular?; FT unveils global rebrand; new Uni-President video; Trump spokesperson v Zuckerberg; US oil output sluggish; 1MDB and the movies; Toyota recalls.

Mark Zuckerberg drew the ire of Donald Trump's spokesperson for his seemingly pointed comments (Brian Solis/Flickr)
Mark Zuckerberg drew the ire of Donald Trump's spokesperson for his seemingly pointed comments (Brian Solis/Flickr)

The science behind Trump's popularity

Chris Graves, global chairman of Ogilvy PR, takes a look at what makes the outspoken Republican presidential candidate so confounding, and appealing.

FT repositions global brand with 'first truly integrated campaign'

With the new slogan 'Make the right connections', the Financial Times has launched a brand repositioning campaign.

Uni-President serves up a new round of moments

Uni-President has released a follow-up to its award-winning ‘House of Little Moments’, a series of poignant short dramas set in a noodle shop.

Trump spokeswoman comes out swinging against Zuckerberg

Katrina Pierson, a spokeswoman for GOP front-runner Donald Trump's presidential campaign, said Wednesday that she can't take Facebook CEO Mark Zuckerberg seriously after the tech billionaire made a thinly-veiled reference to her candidate's positions.

US oil output drop is ‘buying time’ for OPEC

US crude production fell under the 9 million barrel a day threshold last week for the first time since late 2014 — a welcome development for oil producers heading to Doha this weekend.

1MDB payment may have ended up in movies

The trail of breadcrumbs from a troubled 1MDB took another twist Tuesday when Swiss authorities said some of the money ended up in the movie business.

Toyota recalls 58,000 Camry and Avalon cars for safety issue

Certain 2016 model year Avalon and Camry cars were voluntarily recalled because of risk of injury to front seat passengers, Toyota Motors said Wednesday.

Brought to you by PRWeek Asia with additional editorial support from CNBC

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