The 5 stories PR pros need to know on Tuesday morning, 4.12.2016

#EqualPayDay; F8; Anti-LGBT counseling bill advances in Tennessee; Study: 40% of NFL veterans suffer traumatic brain injury; CDC ratchets up Zika response.

Facebook’s F8 developer conference is kicking off today in San Francisco.
Facebook’s F8 developer conference is kicking off today in San Francisco.

What to keep an eye on today: Equal Pay Day
The fight for equal pay is in the spotlight this year due to Hillary Clinton’s White House run and well-publicized pay disparities at several top technology companies, though Facebook and Microsoft say they’ve eliminated the gap. In the sports world, where the U.S. Women’s Soccer Team has demanded the same pay as the men’s squad, women tennis players also receive less compensation than their male counterparts.


Also today: F8 kicks off
Facebook’s annual gathering begins this morning in San Francisco. Chat bots, live video, and virtual reality are likely on the agenda, as is the company’s efforts to get more users in developing countries. One issue that has vexed Facebook: fake news websites.

Anti-LGBT counseling bill moves on in Tennessee
Tennessee legislators have passed a bill that would allow mental health professionals to turn down patients based on "sincerely held principles," which critics say is code for allowing them to discriminate against LGBT patients. The state’s governor has not indicated if he will sign the measure. Gay rights group GLAAD has called for the music industry to stand up to the bill.

New study: Four in 10 NFL veterans suffer traumatic brain injury
Just-released research from the American Academy of Neurology has found that four in 10 former NFL players suffer from traumatic brain injury, a precursor to the degenerative brain disease CTE. The study will be presented in full at a conference next week.

CDC ratchets up Zika virus response
Public health officials from the Centers for Disease Control and Prevention are using their harshest language yet to describe the Zika virus. "Everything we look at with this virus seems to be a bit scarier than we initially thought," principal deputy director Dr. Anne Schuchat said on Tuesday. The virus is one thing keeping sponsors and athletes up at night about this summer’s Olympic Games in Rio de Janeiro.

What to know on Tuesday:
U.S. performance headlines Next Fifteen earnings. Hillary Clinton, New York City mayor under fire for cringe-worthy racial joke at event. Twitter debuts advertising awards. How Intel rebranded as a cloud service. Tesla recalls 2,700 Model X SUVs. 

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