The 5 stories PR pros need to know on Monday morning, 4.11.2016

Brand Film Festival finalists announced; Daily Mail could bid for Yahoo; Report: San Diego public affairs firm led astroturfing campaign for Japanese government; Florida Starbucks customer outraged by "diabetes" message written on his cup; Boston Globe publishes fake page one imagining Trump policies.

Brand Film Festival finalists announced
PRWeek and Campaign have named the finalists for their inaugural Brand Film Festival, to be held May 4 at the Paley Center for Media in New York. The list includes A Portrait on Paper by Domtar and Ogilvy Los Angeles with Eastward and Ogilvy Public Relations, and Breathless Choir by Philips and Ogilvy & Mather London with Tool of North America, Carat London, and One Voice.

U.K.’s Daily Mail kicks the tires on Yahoo acquisition
The parent company of U.K. tabloid The Daily Mail is considering teaming with a private equity fund to make a bid for Yahoo. With the deadline for offers just a week away, Google and Verizon are also reportedly interested in making bids for the website.

The Intercept: San Diego PR firm helped trade deal with astroturfing campaign
A number of op-eds that appeared in California newspapers over the past year supporting the Trans-Pacific Partnership are eerily similar to drafts circulated by Southwest Strategies, a public affairs firm working for the Japanese government on the issue, according to The Intercept.

Florida Starbucks customer outraged by ‘diabetes’ cup message
Speaking to local media, a Florida Starbucks customer said he was outraged after being handed a white chocolate mocha with the message "Diabetes, here I come" written on it. He handed the cup back, noting that two of his sisters have diabetes. The company said it was disappointed to hear about the incident and has reached out to the customer to apologize.


Globe publishes fake page one imagining Trump’s policies
The Boston Globe dedicated a fake front page to imagining what could be happening a year from now, nearly three months into a Trump presidency. "Deportations to begin," read the banner headline. Present-day Donald Trump responded that the newspaper is "stupid" and "worthless." An Associated Press/GfK poll released on Monday found Americans trust Democratic frontrunner Hillary Clinton more than Trump on a range of issues, including the economy. 

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