The PR Week 04.08.2016: KFC re-Colonelizes; What's next for Alibaba

The PRWeek editorial team goes over the week's top PR- and marcomms-related news.

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KFC has launched an effort to "re-Colonelize" itself to shore-up consumer sentiment. "We are not making the food the same way the Colonel had, and we are not making the food the way he described as the ‘hard way,’" said KFC’s U.S. president, Jason Marker at a press event on Monday. "Today marks the end of that." PRWeek senior reporter Diana Bradley attended the event and explains exactly what the "re-Colonelization" campaign is.

HerVoice, a new MWWPR offering, was launched this week with the goal of providing women executives with tools to manage and promote their professional reputations. As PRWeek corporate reporter Sean Czarnecki writes, "HerVoice will specifically focus on strategic platform development, influencer engagement, social profile development, awards, lists and rankings, and media strategy." Czarnecki joins the podcast to explain the program in detail.

Plus, Jim Wilkinson exits Alibaba Group to launch his own firm as the Chinese e-commerce giant welcomes new head of comms Jennifer Kuperman, and more.

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