The 5 stories PR pros need to know on Thursday morning, 4.7.2016

Mossack Fonseca principals defend firm; CEOs rally against Mississippi religious freedom law; Reddit makes it easier to block trolls; Executives upset about new anti-tax-inversion rules; Facebook embraces live video.

Mossack Fonseca principal: ‘We’re not changing’
A cofounder of the law firm at the center of the Panama Papers leak defended its practices in an interview with The Wall Street Journal that was posted early Thursday morning. "We’re not going to stop the services and go plant bananas or something," said Jurgen Mossack, a founder of the Panama-based firm. Business partner Ramon Fonseca sat for an interview with Reuters earlier this week and blamed outside hackers for the leak. The U.S. Treasury Department is preparing rules that would require banks to investigate the executives behind shell companies.

CEOs rally against Mississippi religious freedom law
Eight of America’s most powerful business leaders have signed a letter to Mississippi lawmakers urging them to repeal a bill passed this week that allows businesses to refuse service to LGBT people. The CEOs of Levi Strauss & Co., Choice Hotels, and Dow Chemical are among those who signed the letter, organized by Human Rights Campaign.

Reddit makes it easier to block harassment
Reddit added several features on Wednesday that let users block harassment on the website. Redditors can now block others from replies and comments, as well as private messages, expanding the platform’s "block user" feature.

Companies upset about new U.S. anti-inversion rules
Ian Read, CEO of Pfizer, penned an op-ed in The Wall Street Journal Wednesday evening in response to new anti-tax-inversion rules that scuttled his company’s merger with Allergan. Other business leaders have voiced their opposition to the regulations, as well, including executives from Nestle and Mercedes-Benz.

Facebook embraces live video
The notification panels on users’ Facebook mobile apps will soon have a bigger emphasis on video, part of the social network’s efforts to get users to record and post more often. It’s also adding features to Facebook Live, including live broadcasts and Q&A sessions. 

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