STB picks 3 Monkeys | Zeno for UK comms brief

Agency will handle all PR around boosting tourism to Singapore in the UK.

Singapore Tourism Board has selected 3 Monkeys | Zeno as its PR agency for communications services in the UK.

Following a competitive pitch, the London-based agency recently formed out of the merger of London independent agency 3 Monkeys into Edelman's Zeno Group will look to build Singapore’s reputation in the UK as a tourist destination.

The agency will strengthen STB’s influence with key media by launching integrated campaigns across both traditional and digital channels.

Steve Earl, 3 Monkeys | Zeno’s managing director of Europe, will lead the account, reporting to Jonathan Loh, STB area director for northern and western Europe.

Loh said: "We selected 3 Monkeys | Zeno as the agency truly demonstrated an understanding of our brief and the need to think differently in achieving our challenging objectives."

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