WE Communications acquires Australian firm Buchan Consulting

WE Communications has partnered with Buchan since 2008 and will rebrand the agency as WE Buchan.

(L-R) Tom Buchan, Gemma Hudson, Melissa Waggener Zorkin, and Rebecca Wilson.
(L-R) Tom Buchan, Gemma Hudson, Melissa Waggener Zorkin, and Rebecca Wilson.

SYDNEY: WE Communications has acquired Australian agency Buchan Consulting and rebranded the firm as WE Buchan.

Buchan, which has partnered with WE since 2008, has offices in Sydney and Melbourne. The current Buchan leadership team, which includes CEO Rebecca Wilson and founder and executive chairman Tom Buchan, will continue to run the agency after the WE acquisition.

WE first invested in Buchan five years ago, then upped its share in 2014, and now holds a majority stake in the agency. WE’s worldwide network, WE+, has more than 40 offices and partnerships across the globe.

"Since 2008, this valued and proven partnership has provided benefits for clients and colleagues alike," said WE CEO Melissa Waggener Zorkin in a press release. "The power of WE is in the collective, and by bringing WE Buchan closer into the fold, clients will quickly experience the transformative power of communications."

Reps from WE and Buchan were not immediately available for further comment.

Buchan was founded in 1985 and specializes in corporate, finance, public affairs, health, technology, consumer, and digital communications. The firm’s clients include the Australian Taxation Office; global human capital experts Manpower; Australia’s largest not-for-profit private health insurer HCF; eHarmony; Bentleys; and dorsaVi.

Last month, WE Communications appointed Alan VanderMolen as president across the agency's APAC and EMEA operations. Before that, he was president of Edelman's APAC business for nine years and was previously at Burson-Marsteller for 13 years. 

Additionally, WE’s Greater China consumer and technology practices recently brought on Michael Jones as consumer lead, Annie Ho as technology lead, and Michelle Tan as learning and development program manager.

Recent client wins for WE include global pharmaceutical company Takeda Oncology and smart parking app KaChing in EMEA; and in APAC, semiconductor manufacturer Lam Research. Earlier this year, travel industry technology provider Amadeus hired WE Communications as its AOR across Asia-Pacific.

In September, Waggener Edstrom rebranded to WE as part of an overall transformation that focuses on the firm’s new agency partners, growth strategies, and talent.

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