FOMO, doubled: Lapiz uses workaholics' lookalikes in Mexico Tourism film

Creative agency Lapiz hunted down lookalikes for two random workaholics, then sent them on vacation in a touching new film for the Mexico Tourism Board.

The two workaholics – Ann and Mike – were stunned to meet their doppelgängers, who showed them films of the doubles partaking in their favourite activities – horseback riding, scuba diving and scenic photography. They repented of their off-kilter work-life balance and were rewarded with tickets to Mexico.

The resulting video, which will be used online only, has been viewed more than 12,000 times on YouTube and more than 110,000 on Facebook since it was published last week.

Take your vacation or your Doppelganger will. #SeeYouInMexico

Posted by VisitMexico on Wednesday, 30 March 2016

Fear of missing out (FOMO) is a classic sell-for travel spots, so Lapiz, which until recently packaged itself as a Hispanic marketing agency, wanted to crank the FOMO as high as it could go. "You see your friends on Facebook. They’re on vacation, and you’re working," said Lizette Morazzani, creative director at Lapiz. "What is the worst thing we could do? Well, if you saw yourself, it’s double the FOMO."

Lapiz worked with Danbell Casting in LA to put out a casting call for actors that matched the workaholics’ build and appearance, even asking for "specific eyes" to match Ann’s. They screened about 60 actors before finding the ones they ultimately used. "You have to be very careful how you pick these people," Morazzani said. "You don’t want to see someone worse looking than you."

And the originals were not the only ones Lapiz surprised. Both actors were told they would be shooting a tourism spot in Mexico, but they didn’t know in advance what it entailed. "We wanted their reaction to everything they were doing to be authentic," Morazzani said. "That’s genuine trepidation before Ann’s double leaps off the cliff. They were like, 'Oh my god, this is the best job I’ve ever had in my life. Thank you so much for this.'"

This is an abridged version of a story originally appearing on PRWeek sister site Campaign US

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