BOSTON: MSLGroup is replacing retiring Boston MD Dave Close with former FleishmanHillard Americas technology co-lead Danielle Wuschke, the firm said this week.
She joined the Publicis Groupe firm about three weeks ago. Her responsibilities include leading its global technology sector and helping the firm adjust to the Publicis Communications reorganization.
"[Wuschke] will play an important role in continuing to grow our technology business through our global network by working with our many experts around the world and sharing the deep experiences of our teams in the U.S.," added U.S. CEO Ron Guirguis, via email.
Close retired in January after more than 22 years at MSL and predecessor firm Schwartz Communications prior to its acquisition by the Publicis Groupe firm. The Boston office has a staff of almost 100 people focused on cybersecurity, healthcare, and technology communications.
Wuschke is spearheading the office’s greater coordination and partnership with all Publicis Groupe agencies under the Publicis Communications umbrella. She is reporting to U.S. CEO Ron Guirguis and replacing Bryan Scanlon, who left the firm last July, as global tech practice leader.
Wuschke was previously GM of FleishmanHillard’s Boston office and co-lead of its Americas technology practice. Prior, she held other roles at FleishmanHillard including SVP and VP and was a global public and analyst relations manager at Keane, according to her LinkedIn account. She was a member of the 2014 class of PRWeek’s 40 Under 40.
Wuschke explained that she wanted to take on a leadership role with greater responsibility, so she jumped at the opportunity when Guirguis offered.
"I want to focus locally on developing the talent base here and provide exceptional client service and ensure the folks within the agency are engaged with their client portfolios," she explained.