RF|Binder adds Bloomberg Philanthropies' Kathryn Seidenstein

She is joining the firm as chief talent and culture officer.

NEW YORK: RF|Binder has hired Bloomberg Philanthropies veteran Kathryn Seidenstein as its chief talent and culture officer, the firm said on Wednesday.

She is leading the agency’s human resources team in its day-to-day functions and developing larger strategies for recruitment, management, and retention in the newly created role.

"We want to make life at Binder fun and innovative and really produce a culture and environment where creative thinking is happening," Seidenstein said.

Amy Binder, CEO of the independent agency with a focus on corporate reputation and brand assignments, said she hired Seidenstein to expand the firm’s leadership team in response to the evolution of the industries it services.

"[Seidenstein] will be able to look at our organization from the perspective of what others are doing," Binder said. "She will offer a fresh look."

Seidenstein is the latest hire in a string of executive leadership changes at the agency, including the appointments of Scott Beaudoin as chief strategy officer and executive MD of corporate and brand purpose. It also recently brought on Marcy Massura as senior MD and chief integration officer in its southern California bureau.

"As our business evolves, and as our clients’ roles evolve, we need new people," Binder said.

Seidenstein was most recently head of human resources at Bloomberg Philanthropies. She has also held HR roles at Bloomberg LP and Morgan Stanley.

Binder said the firm is looking to make two more hires for the positions of senior media strategist and head of its education practice.

"Culture matters more than ever," Binder said. "And it applies to everyone on board. Creating an environment and culture to enable the best possible thinking from our workers is critical to the way we work."

This article was updated on March 30 to correct one of the positions the agency is hiring for, which is senior media strategist.

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