Michael Brito takes over U.S. leadership of Lewis Pulse

The firm also named Mark Burr as SVP of its Piston subsidiary.

SAN FRANCISCO: Lewis Pulse has brought on Michael Brito as head of its U.S. division and SVP of digital marketing.

Brito started at Lewis Pulse, the digital division of Lewis based in San Francisco, on Monday. He plans to expand the agency’s digital practice and is bullish on its employee storytelling and real-time content capabilities. Lewis rolled out the Pulse global practice in 2013.

"We’re building an approach that would operationalize employee storytelling," Brito said. "Your biggest asset is your employees, and their conversations are much more important than what you put out in the press."

Brito will focus on three core areas: employee storytelling, which he is writing a book about, as well as audience analytics and real-time content.

"As things happen in the market, our clients want to be a part of the conversation," Brito said. "We’ll turn on a newsroom mentality and be able to monitor and respond within an hour."

Prior to Lewis Pulse, Brito was head of social marketing at W2O Group and SVP of social strategy at Edelman. He has also worked at Intel, Yahoo, and Hewlett-Packard. Brito also teaches at San Jose State University and has written two books on branding and media strategy.

"We have a big foothold in tech and want to expand that into different verticals," said Brito, "and grow the business in the U.S."

Lewis also named Mark Burr as SVP of its Piston subsidiary. He was previously global digital director for Uniworld Boutique River Cruises and held digital marketing positions at Cohn & Wolfe and GSW Worldwide.

Lewis rebranded late last year, dropping the "PR" from its name in an effort to emphasize its integrated offering and reflect its growth in digital, research, and advertising. In 2014, the agency recorded global revenue of $61 million, including $28 million in the U.S. Its headcount was nearly 500 globally and 156 domestically.

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