Grayling adds Meghan Gross, Will Kunkel to New York leadership

Gross will oversee several of the agency's biggest client relationships, including energy-sector business NRG.

NEW YORK: Grayling has expanded its U.S. leadership team, bringing on Meghan Gross as EVP and Will Kunkel as EVP for creative and content, the agency said Thursday.

Both are reporting to U.S. CEO Peter Harris and are based in New York.

Gross will oversee some of the agency’s largest client relationships, including energy company NRG, and drive client satisfaction initiatives in the region, the firm said in a statement. Kunkel will lead U.S. digital creative, content, and social strategy.  

Gross was previously president and founder of GEM Strategic Communications, developing strategic marcomms programs for clients in professional services, energy, healthcare, and the nonprofit sectors. She was also SVP and MD at MSLGroup in Boston, director of communications at law firm Foley Hoag, and a communications manager at Ropes & Gray, according to her LinkedIn profile.

Kunkel’s experience includes serving as a content strategist at Persado, GM for North America at BiteDA, SVP and GM of Bite New York, VP of global creative and global creative director at Vibrant Media, and global director of client services at StrongView. Earlier in his career, he was a creative director at G2 Worldwide, according to LinkedIn.

Grayling appointed SVP Andrew Reynolds as MD of Los Angeles last November after having led the office on an interim basis for nearly a year.

Like-for-like revenue, which does not take into account acquisitions, disposals, or currency fluctuations, was down 7.4% at Grayling last year to $89.9 million as the company restructured.

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