Malcolm replaces Rebecca Grant as MD of consumer marketing for the UK, following Grant’s promotion to UK managing director in February. He will report to both Grant and Scott Wilson, UK CEO and managing director, EMEA.
At Diffusion, Malcolm oversaw the agency’s UK consumer, travel and leisure portfolio, working for clients including Air New Zealand, Secret Escapes, Dixons Carphone and Mothercare, and developing new product streams.
Grant said: "Tom arrives at a time when our consumer business is thriving, with revenue tripling over the past four years thanks to the quality of work we have delivered for a range of globally recognised brands."
Malcolm said: "Cohn & Wolfe has an established reputation as an agency that can deliver bold creativity and digital innovation for clients, with a truly integrated offering that operates internationally. It was the team’s unique ability to fuse digital, market and consumer insights to create integrated campaigns that deliver impact at scale that drew me to the role."
In 2011, Malcolm was included in PRWeek UK’s 29 Under 29 list, which recognises young talent in the industry.
It is not too late to be included in PRWeek UK’s 30 Under 30 contingent for 2016 – click for more details.