Mercury lands Google veteran Ryan Brack for tech and innovation group

The Omnicom firm says the hire, along with its launch of a San Francisco office, have buttressed its ability to provide technology counsel.

NEW YORK: Mercury has hired Ryan Brack as an SVP in a move to bolster its technology and innovation team, the firm said Wednesday.

Brack will be based in the agency’s New York office, where he will advise clients on digital and technology subjects. Last fall, the firm also hired former assistant White House press secretary Adam Levine to establish its San Francisco office.  

The two moves have improved the firm’s ability to advise clients on technology matters, said Mercury partner Michael McKeon.

"Now, adding [Brack] in NYC, and having that capacity on a senior level on both coasts, we think we can service clients in ways they don’t traditionally get," he said.

McKeon added that the tech and innovation expansion should help Mercury counsel clients that do not have in-house technology experts. The public strategy firm provides services including government relations, international affairs, digital influence, public opinion research, and media strategy; its roster includes clients such as eBay, Microsoft, Pfizer, and Uber.

Before joining the Omnicom Group firm, Brack was MD and adviser to the chief technology officer in the New York City mayor’s office of technology and innovation. He was also comms manager for global communications and public affairs at Google, and was director of online communications in the New York City Department of Education during Mayor Michael Bloomberg’s administration. Brack’s experience in politics includes stints as a staffer for Ned Lamont’s senate campaign in Connecticut and director of operations for former Vermont Governor Howard Dean’s presidential campaign, according to his LinkedIn profile.

"Technology is front-and-center here. I’m interested in the presence outside the U.S. and I want to penetrate the European market," Brack said. "I’m interested in trying to replicate the [tech industry’s] innovation that’s here in New York."

Mercury parent company Omnicom recently reorganized the structure of its PR firms, placing the agencies within the new Omnicom Public Relations Group inside its Diversified Agency Services division. The agencies’ chief executives are now reporting to newly minted Omnicom PR Group CEO Karen van Bergen.

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