Expedia ups comms head Sarah Gavin to global role

She is overseeing all communications practices in the more than 70 countries in which Expedia operates.

Sarah Gavin
Sarah Gavin

BELLEVUE, WA: Expedia Inc. has promoted Sarah Gavin to VP of global communications, a newly created role at the travel company.

Gavin stepped into the position on Monday and reports to Gary Morrison, SVP of global retail organization. She is overseeing 10 people, as well as all of the comms practices in the 70-plus countries where Expedia operates.

No one will directly replace Gavin in her previous role as head of communications for Expedia Inc. However, Dave McNamee, director of PR for Expedia.com, will partner on both corporate and consumer communications.

As VP of global communications, Gavin will work to establish Expedia Inc. as an employer of choice in top recruiting markets around the globe, drive consumer PR in every market the company operates in, and position Expedia as a thought leader in both travel and technology.

"As Expedia continues on its path to become a more globally focused company, my role has evolved to be focused on a consolidated global communications approach at the Expedia Inc. and Expedia brand level," Gavin told PRWeek via email.

Gavin joined Expedia as communications head in 2011. Before that, she was VP at Waggener Edstrom for five years, where she worked with clients such as Microsoft Windows. Earlier in her career, she was a director at EnGenius Technologies.

Over the past year, Expedia has acquired longtime rivals including Travelocity, AirAsia, Orbitz, and HomeAway. The company also owns Hotwire, Hotels.com, booking site Trivago.com, Egencia, and Expedia.com, as well as 115,000 vacation rental listings. Expedia is set to mark its 20th anniversary in May.

In February, Hotels.com selected Hill+Knowlton Strategies as its AOR in the U.S. amid a wider global PR agency review.

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