In brief: Secret Cinema hires Unity, Jabra hires Lewis, Amazing PR and Radiator wins

Secret Cinema hires Unity, Amazing PR wins Academy of Chocolate brief, Telegraph Events appoints Radiator for Be:Fit festival and more from PRWeek UK.

Secret Cinema hires Unity

Unity has been appointed by Secret Cinema to handle the launch of its latest immersive experience project, post-apocalyptic horror film 28 Days Later. Secret Cinema aims to engage with consumers outside of London by hosting its first nationwide show. 28 Days Later is also Secret Cinema's first foray into horror.

Lewis wins Jabra

Lewis has been appointed by audio equipment firm Jabra on a UK, US, France and APAC PR brief. The appointment follows an initial project in 2015, and the APAC activity will be delivered from Singapore, although the campaign will be managed centrally. Lewis aims to "tell the Jabra story and draw attention to its innovation in high quality sound solutions and raise its brand profile", a press note said.

The Academy of Chocolate hires Amazing PR

Non-profit organisation The Academy of Chocolate has brought in Amazing PR to help educate consumers about the difference between fine chocolate and mass-produced chocolate confectionery via a series of workshops, seminars and biannual conferences. The agency will also support The Academy of Chocolate Awards later in the year.

Telegraph Events hires Radiator

The global licensing arm of Telegraph Events has hired Radiator Communications to handle the pre-event and on-site comms for Be:Fit, billed as Europe's only health and fitness festival for women. The event takes place between 29 April and 1 May at The Business Design Centre, London. Radiator will focus on encouraging ticket sales through coverage in women's lifestyle, fitness, national broadcast and listing media.

Proactive wins Bombardier Transportation

Proactive International PR has been selected as an official video supplier for UK rail technology firm Bombardier Transportation. The agreement will see Proactive PR produce a series of films about Bombardier and its work.

PHA Media wins watchmaker

London PR agency PHA Media has been appointed by luxury men's watch brand Christopher Ward to handle its UK PR. PHA Media will look after the day-to-day running of the Christopher Ward press office as well as handling PR for a number of new brand partnerships and campaigns in 2016.

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