Need to know: the 7 top stories for Asia comms, media and marketing pros on Friday, 18/3/16

WE hires three in Greater China; Martinez resigns from JWT: BMW looks to UM in Japan; AI taking over; drone food deliveries; Nike's 'self-lacing' shoe; parties to save publishing?

Back to the Future...now: Nike's 'self-lacing' HyperAdapt 1.0 trainers (source: Nike)
Back to the Future...now: Nike's 'self-lacing' HyperAdapt 1.0 trainers (source: Nike)

WE boosts Greater China practice with three hires

Michael Jones joins as consumer lead, Annie Ho as technology lead and Michelle Tan as learning and development programme manager.

JWT's Gustavo Martinez resigns after controversy over alleged racist and sexist comments

Gustavo Martinez has resigned as chief executive officer of J Walter Thompson. The agency has named Tamara Ingram, chief client team officer of WPP, as his replacement.

BMW taps UM for Japan media duties

BMW has appointed UM to handle its media planning and buying business in Japan, according to sources.

AI could put you out of a job

As technology and artificial intelligence (AI) advances, jobs in banks and offices are set to be replaced by automation, according to industry experts.

Coming soon: Drone food deliveries in Singapore

Global food ordering app Foodpanda has tested delivering meals in Singapore via drones, or unmanned aircrafts, marking an escalation in the gravity-defying battle among service providers to snag customers.

Nike's first 'self-lacing' sneaker

Nike is taking innovation to a whole new level; its shoes now lace themselves.

Can parties save the publishing industry?

For 15 years, The Fader magazine has been bringing The Fader Fort to the South by Southwest festival in Austin, Texas. The pop-up venue has hosted performances by artists such as Kanye West, Miley Cyrus Amy Winehouse, Kendrick Lamar and Rick Ross. It also has created opportunities for brands.

Brought to you by PRWeek Asia with additional editorial support from CNBC

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