M Booth had an "extraordinary year on many levels, including huge growth, while never losing sight of culture," said one judge.
Other judges commented on its impressive long-term client relationships, staff commitment, and creativity.
Revenue was up 22.3%; 32% of growth was organic; and the agency won 23 new clients. Diversified capabilities in entertainment marketing, customer relationship management, research and analytics, paid media and social, as well as key strategic hires, all contributed to growth.
Headquartered in New York City, the agency also has offices in San Francisco and Atlanta, and a presence in Austin, Boston, and Chicago. Fifty-one new employees joined last year, bringing total staff to 131.
Specialty practice areas launched last year include the "M Booth Partnership Innovation" team, which drives entertainment and content marketing partnerships for clients. A multidisciplinary content shop was also added.
Exceptional work examples include Godiva’s "Game Over, Game On" Valentine’s Day campaign, which helped increase online sales by $1.6 million, and Campari’s "Negroni Week," which drove sales up 20%. For the sixth consecutive year, the agency managed American Express Small Business Saturday, which drew increased consumer spending.
Both Godiva and Campari America representatives described M Booth as an outstanding partner that drives exceptional business results.
Examples of new and expanded employee initiatives include "Innovators in Residence," in which creatives from graffiti artists to videographers spend a month at M Booth introducing new ways of thinking.
"Defining and staying true to our brand was a huge contributing factor to what was a breakout year for M Booth," an agency representative explained. "We call ourselves ‘Ideapreneurs’ because we’re committed to delivering ideas that win in the marketplace."
Judges described Coyne PR as a standout agency that delivers highly creative and effective work. Coyne’s culture, its 95% employee retention rate, and revenue growth of 25% also impressed judges. While consumer work accounts for 65% of business, Coyne’s B2B/corporate practice grew 58%, and revenue for its full-service ad department jumped 532%. New overall capabilities include mobile optimization, SEO/SEM, mobile app development, video production, and animation. Clients value the agency as a trusted partner that provides high-level counsel and drives effective business outcomes.