Five agencies line up for £1m+ PepsiCo EMEA consumer PR pitch

Golin, Weber Shandwick, Cohn & Wolfe, Hope&Glory and DeVries SLAM have been shortlisted for PepsiCo's EMEA consumer PR account, which is believed to be worth more than £1m, PRWeek has learned.

PepsiCo holds five-way pitch for its consumer PR account across EMEA
PepsiCo holds five-way pitch for its consumer PR account across EMEA

PRWeek understands that PepsiCo will announce which agency has won the account next week. 

In January, Headland was handed PepsiCo's UK corporate account, following a pitch. The work had previously been managed by Freuds for over a decade.

PepsiCo confirmed that it is reviewing its consumer PR account.

The company's brands include Pepsi itself, Tropicana, Walkers and Doritos.

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