Need to know: the 7 top stories for Asia comms, media and marketing pros on Tuesday, 15/3/16

China media Xi Jinping typo; Kellogg's reeling after 'disgusting' video emerges; Phibious hires CSO; a US$500b market for Apple?; the face behind the Starwood bid; Lyft v Uber; Game of Thrones and... refugees?

The Game of Thrones cast have issued an appeal to help refugees (source: YouTube)
The Game of Thrones cast have issued an appeal to help refugees (source: YouTube)

Chinese state media blunders in calling Xi Jinping the country's 'last leader'

State media agency issued correction over typo but not before it was reported on other news websites.

Kellogg vows investigation after 'disgusting' video surfaces

The Michigan-based food giant stressed to customers that it is investigating the two-year-old video and "will get to the bottom of this criminal act." It also said any affected food would now be well past its expiration date.

Phibious Group hires regional strategy officer

Phibious Group has appointed Rekha Padmalaya as chief strategy officer for Vietnam, Indonesia, Cambodia, Myanmar and Laos.

The US$500b market Apple wants to crack

Imagine getting a soft drink from a vending machine using only your smartphone. Or scanning a QR code to buy goods from a newspaper ad. By harnessing these innovations — and more — China mobile shopping is barreling ahead of the United States.

Who is the Chinese firm behind US$13b Starwood bid?

As global concerns mount about the strength of the Chinese economy and domestic capital flees the country, China's Anbang Insurance Group is making a major push for US assets.

Lyft co-founder: We're moving fast

Ride-sharing app Lyft has made a concerted effort to differentiate itself from the competition over the past few months, its co-founder told CNBC, who said its aggressive approach appears to be working.

Game of Thrones stars issue appeal to help refugees

Ahead of its hotly anticipated sixth season, "Game of Thrones" cast members have come together to raise awareness on the global refugee crisis.

Brought to you by PRWeek Asia with additional editorial support from CNBC

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