Need to know: the 7 top stories for Asia comms, media and marketing pros on Monday, 14/3/16

PROI in Asia; Head sticks with Sharapova; Martinez woes over alleged racist tape; gaming in China; SXSW and politics; women and makeup; tomorrow's travel gadgets

Head says it will continue its partnership with "courageous" Maria Sharapova (cirodelia47/Flickr)
Head says it will continue its partnership with "courageous" Maria Sharapova (cirodelia47/Flickr)

Independent agencies aplenty in Asia despite rampant M&A activity: PROI

Jean-Leopold Schuybroek, chair of global development at the Public Relations Organisation International, said Asia is a key growth area for the network and large network acquisitions will always be a factor it is up against.

Sharapova sponsor: We will work with 'courageous' star for many more years

The CEO of Maria Sharapova's racquet sponsor Head has said he "looks forward to many more years of working with Maria", as other sponsors abandon the star over her positive drug test - also calling the star "honest and courageous" over her handling of the issue.

JWT's Martinez taped making racist rape joke at 2015 agency meeting

Tape shows Martinez joking about "being raped" by black hotel guests but "not in a nice way" at Miami retreat, say sources.

Studios aim to conquer China gaming with Hollywood icons

When the mobile game "Despicable Me: Minion Rush" launched in China, Eric Tan and his team at Gameloft were facing a challenge: Chinese gamers weren't spending their digital bananas.

At SXSW's 'Spring Break for nerds,' a growing political contingent

This year, the event to which some refer affectionately as "Spring Break for nerds" is attracting a new brand of geek — the political kind.

A way for women to spend less on makeup

Going up against the likes of beauty industry giants L'Oréal and Avon calls for a big strategy. But in the case of Stowaway Cosmetics, smaller is better.

Travel gadgets for the future: No zipper suitcases, arm sharing and ... coffee socks?

It's time to bring those run-of-the-mill suitcases and assorted travel gear into the future.

Brought to you by PRWeek Asia with additional editorial support from CNBC

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