In brief: Next 15 buys Publitek, Moomins' PR hire, Social Chain, Smoking Gun PR

Next 15 acquires Publitek, Moomins appoint Riot Communications, Social Chain raises money for expansion and more from PRWeek UK.

The Moomins now have PR support (©Moomin Characters TM)
The Moomins now have PR support (©Moomin Characters TM)

Next 15 acquires Publitek

The listed marcoms group Next Fifteen Communications Group has acquired Publitek, a content marketing business servicing the global semiconductor and electronic component sectors, for an initial cash consideration of approximately £6.2m. Publitek is based in the UK, and 36 per cent of its £5.9m revenues came from US-based clients in its 2015 financial year. Publitek CEO Bob Jones remains in the business.

Moomins appoint Riot Communications

Riot Communications has been appointed as the first PR agency engaged by Moomin Characters, the business set up by the Finnish cartoon's creator, to supervise and manage Moomin products globally. Riot was appointed without a competitive pitch process, "on the strength of recommendations from previous clients and the agency’s passion for the brand", Riot said. The agency will work on a number of new projects and launches including a new animated series.

Social Chain gets funding

Manchester-based influencer marketing agency Social Chain has raised investment of $2m (£1.4m) from German talent management firm NVC. An NVC director will join Social Chain's board, and the agency now plans to expand including into countries including Germany, and invest in new technology.

Smoking Gun's squash work

England Squash has appointed Smoking Gun PR to launch its campaign Squash 101, which is aimed at driving young people across the UK on to the squash court for fitness and fun. The agency will focus on driving media coverage across regional and national press, as well as targeting the trade sector in a bid to boost industry involvement in the campaign.

Sherlock wins Miraviva

High-end Latin American travel firm Miraviva has appointed Anglo-Brazilian consultancy Sherlock Communications as its retained international content and social media agency. Sherlock has been briefed with targeting existing and new clients in Europe and the Americas.

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