Twitter attraction: Which UK tourist board is the best at social media?

Visit Cornwall ranked first out of 129 competitors in an index of regional tourist boards' social media effectiveness commissioned by PR and social media agency Umpf.

Data was gathered over three months from nine social networking sites and analysed by a panel of four judges. The results were launched to coincide with English Tourism Week (5-13 March 2016).

Visit Cornwall was ranked first thanks to high levels of engagement on Facebook and Twitter, and because of its innovative use of Vine to promote hotspots.

Judges were impressed with the lack of replicated content, zero spelling or grammar mistakes and regularity of posts. The social media team gained bonus points for promoting its own hashtag #lovecornwall.

Saskia Welman, PR manager for HolidayLettings.co.uk and one of the panel judges, said: "Visit Cornwall had already set a high standard, but its innovative use of video and its strong level of user-generated content really set it above the competition this year.

"Social media is well established but continues to evolve. It’s essential that tourism bodies adapt their strategies to reflect this progression to really maximise opportunities to communicate with their audience – Visit Cornwall has proven its ability to do this."

The top 10 ranked as follows:

Rank

Region

Score

1

Visit Cornwall

71.7

2

VisitLondon

71.6

3

Visit Peak District & Derbyshire

70.9

4

Visit Thanet

70.7

5

Visit Wiltshire

69.2

6

Visit County Durham

68.8

7

Cumbria Tourism

68.5

8

Experience Wakefield

68.4

9

Destination Bristol

68.3

10

Visit Dartmoor

68.3

Source: www.englishtourism.socialmediaindex.co.uk

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