Brands take on gender inequality on International Women's Day

Brands representing various industries tweeted in support of International Women's Day on Tuesday, especially those in the tech sector.

International Women’s Day is being celebrated by brands from nearly all industries, but especially those in the tech sector, which is under fire for its lackadaisical efforts to attract and retain female staffers.

Some brands took to social media to showcase their women employees, while others, such as Nestlé, highlighted how they help women in other countries by teaching them entrepreneurial skills.

This year’s IWD theme is "Pledge for Parity." #InternationalWomensDay trended on Twitter throughout early Tuesday afternoon.

Check out the brand tweets below…

CA Technologies

Skype

Microsoft

YouTube Creators

Twitter

Red Bull

Coca-Cola

Nestlé

Kellogg Company

BMW

UPS

Lufthansa USA

Media outlets also got involved. The Financial Times published a full-page ad that consisted of a blank page with small print at the bottom, reading, "26% of FTSE 100 board members are now female. Happyish International Women's Day."

Snapchat, meanwhile, celebrated with a Beyonce-inspired filter.

Hillary Clinton also tweeted about IWD.

Would you like to post a comment?

Please Sign in or register.