Need to know: the 7 top stories for Asia comms, media and marketing pros on Thursday, 3/3/16

New director at Havas Worldwide Siren; Edelman 2015 revenues; Tencent partners with Omnicom; Chinese tourist on the rise; Starbucks' public image plunge; problems for Tesla; Abercrombie rebounding

Starbucks' popularity has taken a nosedive since it changed its loyalty programme
Starbucks' popularity has taken a nosedive since it changed its loyalty programme

Havas Worldwide Siren promotes new director

Singapore PR agency appoints Tony Tan as client services director.

Edelman boosts 2015 global revenues 7.2% to US$855m

The world's largest PR agency grew solidly again in 2015, posting substantial global and US revenue growth.

Tencent OMG and Omnicom to co-develop data mining models

Tencent's online media group (OMG) has entered a new data partnership with Omnicom Media Group (also OMG) — already its sixth partnership in China involving data.

Chinese tourists still growing

The Chinese economy may be slowing but tourist numbers are still growing, prompting international hospitality giants to launch new initiatives.

Starbucks perception dips 50% following rewards change

Public sentiment on Starbucks plunged after the company revamped its loyalty programme, suggesting the coffee chain may have an uphill battle with its most frequent customers.

Citron exec: This is Tesla’s biggest problem

Shares of Tesla Motors will have a hard time going higher because of the news surrounding the company, said Andrew Left, Citron Research's executive editor.

Is Abercrombie at a turning point?

Beleaguered teen retailer Abercrombie & Fitch on Wednesday surprised Wall Street by posting its first quarterly same-store sales gain in roughly four years.

Brought to you by PRWeek Asia with additional editorial support from CNBC

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