Havas Worldwide Siren has promoted Tony Tan to the role of client services director.
The agency, which is the PR unit of Havas Worldwide Singapore, has appointed Tan to manage and develop client relationships across its key practice areas including corporate, consumer, technology and wellbeing.
Tan brings more than 15 years’ experience to the role. He was previously senior director of the agency
He was a founding member of Siren, which Havas Worldwide acquired in November 2011. Prior to this, Tan worked as regional technology lead for APAC and digital PR lead at MSLGroup.
His client portfolio includes advising brand such as Coca-Cola, HP, Adobe, Oracle, Sony and Red Hat.
"The full integration of Siren within Havas Worldwide has presented tremendous opportunity for us to offer insight-driven communications services across a wide spectrum of platforms," Tan said.
"I look forward to working closely with our clients on leveraging communications as a strategic business enabler for their brands."
Anna Chew, general manager of Havas Worldwide Siren, said: "With his solid PR background and as one of the founding members of Havas Siren, Tony brings his experience and leadership to the growing team.
"Tony will provide senior counsel for our clients and his appointment allows us to focus on growing our practice groups."