Shortlist announced ahead of PRWeek Global Awards 2016

The finalists for PRWeek's Global Awards 2016 have been announced, with Edelman, FleishmanHillard, Ketchum, Text 100 and Weber Shandwick battling for the Global Agency honour.

Category finalists for the awards, which honour transformative PR work that crosses borders and continents, have been revealed ahead of the winners being announced at the ceremony in London’s Hilton London Bankside on 28 April.

Tickets can now be bought for the ceremony, with early bird rates available for bookings before 25 March – click for more information and to book.

The awards are part of PR360, PRWeek’s four-day extravaganza in London from 26-29 April that features a two-day PR festival. Click for more on PR360.

The full shortlist for the 21 awards, including three new categories this year, is as follows:

People & agencies

Global Agency

  • Edelman
  • FleishmanHillard
  • Ketchum
  • Text100
  • Weber Shandwick

International Agency

  • Djembe Communications
  • GCI Health
  • Golin
  • Jeffrey Group
  • Togorun

Global In-House Team

  • Arcadis
  • Financial Times
  • Pepsico
  • Shell
  • World Animal Protection

Global Brand

  • #LikeAGirl - Unstoppable by Always, Procter & Gamble (agency: MSLGroup)
  • Travelzoo by Travelzoo

Global Professional - Agency

  • Fred Cook, Golin
  • Rob Flaherty, Ketchum
  • Patrick Ford, Burson-Marsteller
  • Gail Heimann, Weber Shandwick
  • Aedhmar Hynes, Text100 Global Communications

Global Professional - In-House

  • To be announced on the night

Global Citizenship

  • #LikeAGirl - Unstoppable by Always, Procter & Gamble (agency: MSLGroup)
  • Changing Tomorrow’s Story by Edelman
  • Girls4Tech by MasterCard
  • Improving the World, One Person at a Time by Ketchum
  • Starbucks - Opportunity for All by Starbucks

Campaigns

Issues and Crisis

  • Action/2015: Urging People to Help Solve the World’s Greatest Challenges by the United Nations Foundation (agency: Havas PR North America)
  • Duqu 2.0 by Kaspersky Lab
  • Nigeria’s New Leaders – Buhari and the APC by APC & Government of Nigeria (agency: BTP Advisers)
  • Securing a Historic Debt Restructuring Deal for Ukraine by Ukraine's Ministry of Finance (agency: APCO Worldwide)

Corporate Social Responsibility

  • Age Shameless. Quality of Life is Ageless by Pfizer (agency: Ketchum)
  • Girls4Tech by MasterCard
  • Journalism & Democracy by The Skills Group
  • The Digitruck Project: Closing the Digital Divide in Africa by Arrow Electronics (agency: Westmeath Global Communications)

Employee Communications

  • Activating Nearly 90,000 Associates to Recognize their Peers: Novartis Long Live Life Awards by Novartis (agency: Ruder Finn)
  • Bridging Science and Commercial by Elizabeth Shaheen and AstraZeneca
  • Creating a New Collaborative Way of Working at Canon EMEA by Canon (agency: MSLGroup)
  • Global Baxter Separation and Day One Events by Baxter Healthcare
  • Heart of Hilton Campaign by Hilton Worldwide
  • HSBC Now Share by HSBC
  • Millicom 25 by Millicom (agency: Green Cave People)

Global PR Breakthrough

  • Countdown to Force Friday by Disney Consumer Products
  • G7 #WelcomeDahoam by Bavarian State Chancellery (agency: Ketchum Pleon)
  • Growing the Pope’s Flock: How one Hashtag United the Church by United States Conference of Catholic Bishops (agency: Golin)
  • imlovinit24: Creating 24 Moments of Joy in 24 Cities in 24 Hours by McDonald's Corporation (agency: Ruder Finn)
  • The Audition – Going Hollywood for Global Story Telling (agencies: BlueCurrent Group, FleishmanHillard Hong Kong, SPRG)
  • The World’s First Social Media Film Premier by Belstaff (agency: Weber Shandwick)
  • Think Again, Think NP-C by INPDA in collaboration with Actelion (agency: Packer Forbes)

Public Sector

  • #MyIncredibleStory by Qatar Olympic Committee (agency: Hill+Knowlton Strategies)
  • G7 #WelcomeDahoam by Bavarian State Chancellery (agency: Ketchum Pleon)
  • Galvanizing the Globe: The United Nations Post-2015 Sustainable Development Agenda by United Nations Foundation (agency: FleishmanHillard)
  • Securing a Historic Debt Restructuring Deal for Ukraine by Ukraine's Ministry of Finance (agency: APCO Worldwide)
  • The EU & the Philippines - We Inspire Each Other by EU Delegation to the Philippines (agency: Media Consulta International)

Corporate Branding

  • Immortalizing Happiness: MetLife Infinity App in Hong Kong & Macau, China by MetLife Hong Kong
  • Llorente & Cuenca
  • So Much More by Johnson's (agency: Allidura Consumer)
  • The Strategy Behind Accenture Strategy by Accenture (agencies: TBWA/Chiat/Day)
  • The World’s First Universal LED Tube: The oneTLed by Momentum Capital and Seaborough Research BV (agency: Weber Shandwick)

Consumer Launch

  • Countdown to Force Friday by Disney Consumer Products
  • Digital Dawn by Rolls-Royce Motor Cars
  • Ford Focus RS by Ford (agency: Hill+Knowlton Strategies)
  • Launching the World's first Shatterproof Smartphone Display with the #ShortestPressAnnouncementEver by Motorola Mobility (agency: Weber Shandwick)
  • Selfie-Nomics by MasterCard (agency: Ketchum)
  • The First Big Kickstarter Sequel by 3Doodler (agency: Dynamo)

Product Brand Launch

  • #LikeAGirl - Unstoppable by Always, Procter & Gamble (agency: MSLGroup)
  • The First Big Kickstarter Sequel by 3Doodler (agency: Dynamo)
  • Enabling Communities, Connecting Lives by ADTRAN (agency: Connect2 Communications)
  • Ford Focus RS by Ford (agency: Hill+Knowlton Strategies)
  • The Wall Street Journal's Global Push by Dow Jones Publishing Company (Asia)

Non-profit

  • #EarthtoParis: A Global Movement for Bold Planet Action by United Nations Foundation (agency: Havas PR)
  • 4,000 Voices, 1 Message by World Hepatitis Alliance and World Health Organization (agency: Ketchum)
  • A Global Campaign to Double Clean Energy Research by Global Apollo Programme (agency: Headland)
  • Taking Global Child Forum Global by Global Child Forum (agency: Burson-Marsteller)
  • The Campaign to Change Direction by Give an Hour (agency: Edelman)
  • The Marathon Walker by Ogilvy Public Relations Paris

Global Partnership

  • #LikeAGirl - Unstoppable by Always, Procter & Gamble (agency: MSLGroup)
  • Selfie-Nomics by MasterCard (agency: Ketchum)
  • Starbucks and the City of Chicago - Working Together to Put Opportunity Youth to Work by Starbucks (agency: Edelman)

Healthcare

  • 4,000 Voices, 1 Message by World Hepatitis Alliance and World Health Organization (agency: Ketchum)
  • Caring for Carers by Otsuka Lundbeck (agency: Hill+Knowlton Strategies)
  • High 5 for World Arthritis Day by European League Against Rheumatism (agency: Ketchum)
  • Skin Impressions by Novartis Pharma
  • The Facts About Fasting During Ramadan by MSD (agency: GCI Health)

Global Event Activation (new category for 2016)

  • 4,000 Voices, 1 Message by World Hepatitis Alliance and World Health Organization (agency: Ketchum)
  • France at the 2015 International Consumer Electronics Show by Business France and La French Tech (agency: APCO Worldwide)
  • Growing the Pope’s Flock: How One Hashtag United the Church by United States Conference of Catholic Bishops (agency: Golin)
  • MasterCard Puts the 'World' in Mobile World Congress by MasterCard (agency: Ketchum)
  • Promotion of the Rio 2016 Olympic Games in Latin America and the Iberian Peninsula by Brazilian Tourist Board - Embratur (agency: Llorente & Cuenca)
  • Youth Ag-Summit: Inspiring Young Leaders in Agriculture by Bayer

Global Creative Award (new category for 2016)

  • Countdown to Force Friday by Disney Consumer Products
  • Donate Your Heartbeat, Keep It Pumping by Novartis Pharmaceuticals (agency: Platform)
  • Great Chinese Names for Great Britain by VisitBritain (agency: Ogilvy PR Beijing)
  • HSBC Now Share by HSBC
  • The Global Goals Communications Campaign: 2015, A Year of Opportunity by UN Foundation
  • World's Best Driving Road by Avis (agency: Atomic)

Global Impact Award (new category for 2016)

  • Bees with Backpacks - The Launch of the Global Initiative for Honey Bee Health by Commonwealth Scientific and Industrial Research Organisation
  • Don't Drink & Drive by Trygg-Hansa (agency: Prime - A Weber Shandwick Company)
  • Growing the Pope’s Flock: How One Hashtag United the Church by United States Conference of Catholic Bishops (agency: Golin)
  • Selfie-Nomics by MasterCard (agency: Ketchum)
  • The Audition – Going Hollywood for Global Story Telling (agencies: BlueCurrent Group, FleishmanHillard Hong Kong, SPRG)
  • The Marathon Walker by Ogilvy Public Relations Paris

Click here for the awards website.

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