Hong Kong beauty and wellbeing company Aromatherapy Associates has hired PRIME as its first agency of record.
The company offers a series of skincare and healthcare products. It is sold in several high-end spas across Hong Kong and Macau, as well as online with several retailers.
PRIME will advise Aromatherapy Associates on all aspects of its comms strategy and act as the brand’s press office.
The agency will focus on consumer PR and social media, boost the company’s brand awareness and engage consumers in trial and purchase of Aromatherapy Associates products.
"Aromatherapy Associates is a beautiful brand. Steeped in heritage, they have been leaders in their field for over 30 years," said Laura Derry Southwood, managing director at Prime.
"Its product portfolio covers the entire beauty spectrum from essentials oils to anti-aging skincare. A much loved brand, the team and I are really looking forward to sharing their story."