Need to know: the top stories for Asia comms, media and marketing pros on Friday, 26/2/16

Country Case File: Thailand; Omnicom creates PR umbrella group; the rise of Uber; the concerns for Apple & Samsung; ISIS goes after social media barons; Netflix and 4K; iPhones and Play-Doh

Xiaomi is one of the Chinese handset makers gaining on Apple and others (World Leaks/Flickr)
Xiaomi is one of the Chinese handset makers gaining on Apple and others (World Leaks/Flickr)

Country Case File: Thailand rife with digital and mobile PR opportunities

In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Thailand.

Omnicom creates PR umbrella group, puts Porter Novelli's Karen van Bergen in charge

As van Bergen takes oversight of Omnicom's PR firms, Brad MacAfee is succeeding her as CEO of Porter Novelli.

How Uber went from party trick to global phenomenon

Uber started out as a cool party trick invented by Travis Kalanick and Garrett Camp and has never stopped reinventing itself, said Sam Gellman, head of operations for Uber Asia at the Media360 Summit.

This is the biggest worry for Apple, Samsung

Chinese companies are challenging leaders Samsung and Apple in the smartphone market as demand remains firm in both mature and emerging markets.

ISIS threatens Facebook and Twitter CEOs

The founders and chief executives of Facebook and Twitter have been threatened by a group with ties to the militant Islamists that call themselves Islamic State (ISIS).

Netflix is going big on 4K but no virtual reality

Netflix is ramping up the production of ultra-high definition 4K and so-called "high dynamic range" (HDR) content this year but the streaming service isn't jumping into virtual reality anytime soon.

Can you really hack a smartphone with Play-Doh?

If you think your phones are super-secure, you're probably wrong. A Chinese start-up demonstrated this week how it could unlock an Apple iPhone via the fingerprint sensor using Play-Doh.

Brought to you by PRWeek Asia with additional editorial support from CNBC

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