MSLGroup Singapore has hired Lina Marican as associate director.
Marican joins the firm’s consumer practice, bringing almost 10 years’ experience to the role.
Most recently, she worked as vice president of consumer for online retailer Lazada Group, leading the firm’s consumer and influencer programmes and building the brand’s e-commerce presence.
Marican has both in-house and agency experience, having previously worked as a comms manager at Microsoft, a digital strategist at Social@Ogilvy and at Edelman.
At MSLGroup, Marican will lead the PR and comms strategy for several Singapore-based and regional clients, across sectors including TV, fast-moving consumer goods, travel and leisure.
"MSLGroup has been able to provide a holistic offering for its clients by combining insights, creative content and digital engagement bolstered by a passionate team to deliver impactful campaigns," Marican said.
"I am thrilled to be joining the team and look forward to bringing the agency to greater heights."
Kelvin Yeo, managing director of MSLGroup in Singapore, said: "With Lina’s strong foundation and experience in consumer and digital communications, we are delighted to have her on board to help drive the on-going growth of our consumer business across the region."