Age cannot wither nor custom stale infinite variety... in PR

Shakespeare was right, so apologies for the dramatic licence taken from Antony and Cleopatra, but the PR industry is in a flap over the issue of ageism in the industry and the lack of older practitioners in agencies.

HR managers take note - age brings with it a wealth of experience, writes Conor Nolan
HR managers take note - age brings with it a wealth of experience, writes Conor Nolan

But what can the industry do to address this issue of a so-called 'brain drain'? 

Here is my solution: be very bold and very brave, throw away your rigid recruitment strategies, ditch the square peg obsession and think more creatively.

Look beyond your strict remit and search for an added value solution that can contribute significantly to your bottom line.

Remember this, HR bosses: experience is only gained through age and with that comes highly useful contacts, connections and networks that you build and maintain – a total package.

Despite many meetings and discussions with agencies, securing safe harbour at my age, with my supposed lack of digital experience coupled with my long stint for one employer, has proved challenging.

They also bring a wealth of talent, media connections, career variety and the ability to mentor and nurture younger talent.

My favourite older PR practitioners? Dennis Davidson, Joe Hyams and Pat Kingsley. 

So now go Google their ages.

Conor Nolan is a brand and comms strategist with 25 years’ experience in luxury retail and entertainment

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