Australian boutique comms firm Daymark has launched a new practice aimed at boosting in-house PR teams boost their functions and reputation management capabilities.
The service, named ‘Reputation Steward’, will see Daymark advise in-house comms teams on external relations, corporate affairs and reputational risk.
Mark Paterson, associate director at Daymark, says the service will help teams in their planning over comms strategies and responses, and help align the corporate comms teams with the brand’s wider needs.
"Social media, consumer activism, citizen journalism and diminished oversight by mainstream media mean that a company’s reputation can be attacked more easily and with greater impact than ever before," he said.
"‘Daymark Reputation Steward’ allows clients to have peace of mind that they are in the best possible position to identify, minimise and respond to any threats to the business, while also efficiently and proactively building the organisation’s reputation on an ongoing basis."
Reputation Steward is the latest new service Daymark has launched. Others include ‘Guardian’, an issues management tool, and ‘Policy Platform’, which focuses on government engagement.