Need to know: the top stories for Asia comms, media and marketing pros on Monday, 22/2/16

China's need for strategic financial comms; BAE and Saudi bombings; Kellogg re-engineering in Asia; Huawei v Apple; LG's new smartphone; cyber extortion; new super hard drive

Huawei says it'll beat Apple in three years (Choo Yut Shing/Flickr)
Huawei says it'll beat Apple in three years (Choo Yut Shing/Flickr)

China's souring economy to spark demand for strategic comms

The economy might be in meltdown, but there could be an opportunity for comms agencies to help brands in China manage tough financial situations, says Damien Ryan, founder and managing director of Ryan Communication.

BAE Systems denies claims that Saudi bombings increased sales

BAE Systems, the multinational defence contractor, has denied claims that Saudi Arabian bombings in Yemen have contributed to a rise in its financial results.

How Kellogg is re-engineering its marketing in Asia

At Kellogg, idealised mass marketing is on its way out, and a consumer-centric approach is on its way in. With the help of a new technology partner, the brand's digital team is bringing this change to life with a focus on agility, social media and content.

We'll beat Apple in smartphones in 3 years: Huawei

Huawei made a bold prediction on Sunday, saying it plans to surpass Apple as the second-biggest smartphone player in the world in three years and leapfrog Samsung by 2021, a top executive told CNBC on Sunday.

LG launches detachable smartphone, VR devices

LG has released a "modular" smartphone which allows users to replace parts of the phone, as well as a camera that can roam your house, in a bid to turn around its struggling mobile operation.

Pay me or I'll delete: Cyber extortion on the rise

Extortion, one of the oldest tricks in the criminal bag, is wreaking havoc in the brave new digital world — and generating lots of money for cyber crooks.

Superman memory crystal lets you store 360TB worth of data. Really

What would you do with centuries of stored data? Thanks to a team of scientists, humans may now be able to preserve a record of the entire history of humankind.

Brought to you by PRWeek Asia with additional editorial support from CNBC

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