Shakeups at Ogilvy PR: North America CEO Rob Mathias narrows focus to DC; Atlanta head Mickey Nall departs

Ogilvy PR global CEO Stuart Smith is taking on Mathias' North American duties.

WASHINGTON: Ogilvy Public Relations is narrowing the responsibilities of regional CEO for North America Robert Mathias to focus on the firm’s Washington, DC, office.

Although Ogilvy PR global CEO Stuart Smith is taking on Mathias’ North America duties, Mathias’ title will remain the same, the firm’s global CCO, Robyn Massey, said. Mathias has worked at Ogilvy since 1988, leading its San Francisco office and later its Washington operations. He stepped into the role of regional CEO for North America in early 2013.

"Our DC office is a jewel in the crown and key to our overall strategy for success regionally and globally," Smith said, via email. "To ensure this, Robert Mathias is rebalancing his North American responsibilities to prioritize the DC office, while I will rebalance my responsibilities to help North America remain a healthy growing business."

Smith, who was promoted in September 2014 from CEO for Europe, Africa, and the Middle East to global chief executive, would not comment further. Mathias could not be immediately reached for comment.

Last year, Smith told PRWeek that Mathias had done an "amazing job" overseeing the region since stepping into the role of regional CEO for North America.

"He had a really tough year in DC, but that was government sequestration. He has resized our DC office [including layoffs in 2013] and retooled it," he said at the time.

The WPP agency’s Atlanta office also saw a change in leadership earlier this month, as its chief, Mickey Nall, departed the firm. Michael Dobak, Ogilvy & Mather West and South CEO, has taken on Nall’s responsibilities, Massey said.

Dobak was not immediately available for comment. Nall has worked at Ogilvy since at least 1995, according to his LinkedIn profile.

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