Boat International Media, the leading global luxury yachting publication, has hired W Communications as its PR lead on its Superyacht Design Symposium.
The event, taking place in the Austrian Alps from 21-23 February, is Boat International Media’s flagship symposium and one of the most popular of its kind.
W will be responsible for growing the event’s presence beyond the superyacht community and devising a comms strategy to position it among the wider network of ultra high-net-worth individuals and designers.
The account will be managed by both W’s Singapore and London offices.
Becky Charles, W’s head of media, said: "We’re thrilled to work with one of the most authoritative and trusted brands for the exclusive world of super yachts, across Asia and Europe, helping them to engage with a wider pool of luxury international influencers, and drive brand awareness."
Darrell McLennan Fordyce, chief marketing and events officer at Boat International Media, said: "W’s distinctive understanding of the luxury market has been instrumental for publicising the Superyacht Design Symposium’s revamped format and fresh content."