MSLGroup China announces host of new account wins

Nine client wins in 2016 so far shows steady growth of agency's China practice

Daisy Zhu
Daisy Zhu

MSLGroup China today revealed nine new account wins in 2016 across a range of sectors.

The agency has four offices in Beijing, Shanghai, Guangzhou and Chengdu. Its new clients span the lifestyle, finance, technology and legal sectors.

On the lifestyle front, MSLGroup has won online fashion retailer Asos as its agency of record in China.

MSLGroup will offer strategic PR counsel and comms programmes to support the brand's products, as well as corporate communications work.

The firm has also been hired by Madame Tussauds to help with comms support regarding the launch of its newest waxwork museum in Chongqing.

In the finance sector, MSLGroup has been hired by asset management firm Capital and Growth; Invest Victoria, the investment arm of the Victorian state government of Australia; and global investment firm Butler Industries, for which MSLGroup will handle brand awareness strategy.

Technology companies Belkin and Linksys have also appointed MSLGroup for PR services.

Daisy Zhu, managing director of MSLGroup China, says: "With current clients increasing their business with us, and new clients coming knocking on our door, 2016 looks indeed bright for MSLGroup China."

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