The European Broadcasting Union (EBU) began looking for PR and comms support both for Eurovision itself and three subsidiary events – the annual Junior Eurovision Song Contest, and the Eurovision Young Dancers and Eurovision Young Musicians contests, which are held in alternating years – in the autumn.
A total of nine bids from agencies from four different countries (PRWeek understands several of these were from the UK) were received across the contract's four elements: management of comms and press relationships; management of online and commercial activities; management of online logistics tools and providing support for Eurovision's online presence.
The comms and press brief has been won by Premier. Its three-year contract officially begins 1 July but before this it will have a three-month handover period from current Eurovision Song Contest agency Wow!works, which is based in the Netherlands. The 2016 contest takes places in May in Stockholm.
The other three were won by the Dutch firm Scrn (pronounced 'screen'), whose contract begins on 1 July and also lasts for an initial three years. According to the LinkedIn profile of Scrn chief executive Sietse Bakker, the firm is the new name for the online services segment of Wow!works.
Previously, the three subsidiary events had been handled by freelance PRs, and this is the first time Eurovision has joined them together.
Christina Joyce, director of special projects for Premier, said Eurovision was "easily the world's greatest party", adding: "We look forward to collaborating with Scrn and starting the next exciting chapter of Europe's favourite TV show."
Bakker said he was "proud to continue serving the EBU" and that he was "looking forward to working with Premier, a collaboration that will foster innovation and creativity as we work together to take the events to the next level".
EBU head of live events Jon Ola Sand said: "In Scrn and Premier we have two very experienced partners to take forward our vision for the future of the Eurovision family of events. Both companies have proven track records and have provided us with dynamic plans to help build on the success of these world renowned entertainment events."