HSUK claims that it is a more practical, environmentally friendly and cheaper alternative to HS2, and aims to transform the entire UK rail network with a core system of new high speed lines.
HSUK has been devised by railway civil engineer Colin Elliff and railway signal and telecoms engineer, Quentin Macdonald. Its website accuses government advisers within HS2 of having "hugely exceeded their authority in dismissing technically superior proposals that do not match the idea that they first thought of".
London-based Media House International has been brought in on a one-year contract it told PRWeek was worth £250,000, to promote HSUK through PR and social media. The agency said it was chosen following its work on the Cut Tourism VAT campaign.
Media House International executive chairman Jack Irvine said: "From the initial concept of HS2, logical minds reached the inescapable conclusion that rather than bring about George Osborne’s beloved Northern Powerhouse, HS2 would simply provide a quicker route to London, thus inflating that city’s economy even further to the detriment of the northern English cities."
Elliff said: "HS2 is forced away from established transport corridors, such as the M1, into sensitive rural areas where its 400km/h design speed makes it impossible to avoid the small communities that lie in its path.
"The alternative design of HSUK demonstrates clearly that a slightly lower speed of 360km/h (or 225mph) means that we can develop a rail network that follows existing routes like the M1. HSUK has developed an efficient integrated national network that interlinks all major communities, as well as offering significant journey time reductions that are far greater and far more widespread than HS2 possibly can."
Elliff and Macdonald will now put forward their proposals to politicians and the media.