Need to know: the top stories for Asia comms, media and marketing pros on Friday, 12/2/16

Deep Dive: PR & nonprofits; new Text 100 chief digital officer; KFC Malaysia's win over McDonald's; smog in China; Shkreli and Kanye; constipation drugs; Valentine's Day gifts

Smog over Beijing's Forbidden City
Smog over Beijing's Forbidden City

Deep Dive: PR and nonprofit organisations - small resouces can make a big impact

With limited budgets and small staff resources, nonprofits face a steep uphill battle getting their messages out, as do the agencies which help them. But passion, belief and PR can still go a long way.

Text 100 names James Beechinor-Collins chief digital officer amid restructure

Beechinor-Collins had served as an EVP at Text100 since it acquired content marketing agency Republic Publishing in 2014.

How KFC Malaysia stole a burger-march on McDonald's

Mediabrands and KFC used programmatic video targeting to launch the Hot & Cheezy Chicken Burger and steal the youthful burger crowd from rival McDonald's.

Here's what's choking the Chinese economy

For Ting Li, life in Beijing means navigating through sticky gray smog.

Martin Shkreli offers Kanye West $10m for new album

You won't be able to purchase Kanye West's newest album if 'pharma bro' Martin Shkreli has anything to say about it.

No joke: Opioid constipation drugs are serious business

Millions of people might have laughed uncomfortably and made bad jokes when they saw a TV commercial during Sunday's Super Bowl that talked about constipation caused by use of prescription opioid painkillers.

A billionaire's gift guide for Valentine's Day

Money can't buy you love. But if you're super rich, it sure can buy some pretty expensive Valentine's Day gifts.

Brought to you by PRWeek Asia with additional editorial support from CNBC

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