EPA to bring on agency help for Energy Star program

The federal agency wants to ultimately boost awareness of the initiative through an ID/IQ contract with a marcomms agency.

WASHINGTON: The Environmental Protection Agency is planning to hire an agency partner for communications-related services for its Energy Star programs.

The federal agency is looking to bring on a firm to support the Energy Star initiative, as well as its Air and Radiation and Atmospheric Programs and other campaigns within its Climate Protection Partnership Division, according to a statement of work released on Thursday.

The Energy Star program’s goal is to improve energy efficiency and greenhouse gas reductions in the residential, commercial, and industry sectors, as well as to make its branding instantly identifiable. The EPA wants consumers to be able to quickly find products that reduce energy costs.

It is seeking help with PR, brand management, marketing, advertising, and media relations, as well as analysis and tracking, according to the documents. Desired marketing services will span paid, owned, earned, and shared media, as well as techniques that have proven successful with Energy Star audiences, such as social, grassroots, and location-based outreach.

One part of the winning firm’s remit will be to leverage the media to amplify news about the Energy Star program with the ultimate goal of boosting awareness, according to the documents.

The pre-solicitation notice specified that the award will be a "single fixed-rate indefinite-delivery/indefinite-quantity contract" that would run for one year with four annual renewal options. The budget was not disclosed. The EPA expects to release an official solicitation in March.

The notice stated that the Cadmus Group’s contract will run out on August 28. An agency representative was not immediately available for comment.

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