Need to know: the top stories for Asia comms, media and marketing pros on Wednesday, 10/2/16

The Premier League's new brand; bad news for Omnicom PR unit; social media still growing in China; who's fault is the market crisis?; India overtakes China in growth stakes; trouble for Japan's banks; new Ferrari four-wheel drive

(Ronnie Mcdonald/Flickr)
(Ronnie Mcdonald/Flickr)

Premier League launches new visual identity as it seeks agency to reposition brand

The Premier League has launched a new logo and visual identity that will go live before the start of next season. It will also say goodbye to title sponsor Barclays, and hello to a new agency to help reposition the league.

Omnicom PR revenue tumbles in Q4

The holding company's PR firms reported a fourth-quarter organic revenue drop of 6.9 percent on Tuesday morning.

Social media a priority in China but strategy still hazy: Forrester

Chinese marketers’ social-media spending will continue to grow rapidly, but challenges in defining strategy and measuring effectiveness persist, according a new report by Forrester.

Who’s to blame for the market turmoil?

The world's stock markets are in the red for the year amid a global equity rout. But what's behind it?

Forget China? India reports higher GDP

Move over, China. India, the world's third-largest economy, has announced it expanded by 7.3 percent in the last quarter, making it one of the world's fastest growing economies. This gives investors another reason to stay bullish on India as China's economy continues to suffer, with its gross domestic product slipping to 6.8 percent in the same period.

Are Japan's banks in trouble?

Japan's banks will likely bear the brunt of the Bank of Japan's (BOJ) negative interest rates move, but analysts are divided on how badly they'll be hit.

Ferrari lifts the lid on four-wheel drive supercar

One of the big questions surrounding Ferrari shares is the future of the automaker's pricey but less popular 12-cylinder cars. Ferrari has helped answer that question by releasing the first images of the GTC4Lusso, a new 12-cylinder monster that could help the company's margins.

Brought to you by PRWeek Asia with additional editorial support from CNBC

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